A stand is not a strategy, and a visitor badge is not a plan. What decides a German trade fair is who you talk to, whether they expected you, and what happens in the fortnight afterwards.
We research the right German companies, arrange the conversations before you arrive, stand with you or for you during the fair, and turn the contacts into something your sales team can work with.
Stand, travel, hotel, freight and staff for a mid-size stand at a German fair run into five figures before a single conversation happens. The stand is the part everybody budgets for. The part that decides the return — knowing which two hundred of the four thousand exhibitors matter, reaching them before the halls open, and calling them back afterwards — is usually done in the last week by whoever has time.
That is the part we do.
from € 2,900 net
€ 4,500 net
from € 6,500 net
Prices are indicative and net. A binding offer follows once the fair, the sector and the number of target companies are known.
An exhibitor needs something different from a visitor. Before the fair we work on the message rather than the furniture: who the stand is speaking to, what the first sentence should be, whether the English or German sales material says anything a German buyer needs, and which of your products belongs at the front. We research the visitors worth inviting and invite them. We write the conversation guide and the lead sheet your team will use at the stand.
During the fair we stand with your team or take shifts alone, receive and qualify visitors, keep the appointments that were arranged, and record the leads as they happen instead of reconstructing them on Sunday.
What we do not do. Stand construction, printing, freight, customs, interpreters and stand personnel. Those are specialist trades and we are not one of them. We coordinate them if you want a single point of contact, and they invoice you directly. We are the commercial half of your fair, not the logistical one.
Every fair produces a stack of business cards and a fortnight of silence. What we deliver afterwards is a contact report with every conversation recorded, sorted into hot, warm and long-term, followed by personalised follow-up in German and the scheduling of the next round of calls.
Where it develops into something continuous, it moves into Germany Commercial Representation from € 1,900 net per month — a local point of contact who keeps working the pipeline after the halls have emptied.
This matters more than it sounds, and it is where most foreign exhibitors are given bad advice.
Under § 7 UWG, unsolicited advertising email to a German business requires prior express consent. A business-to-business telephone call is permissible where consent can be presumed — and an exhibitor who publishes their contact details in the official fair directory in order to be found supports that presumption.
So we work the other way round from most agencies: telephone first, email once contact exists. Target selection, the reason each company was chosen and the channel used are documented. It is slower. It is also the version that does not produce a warning letter for you six weeks later.
We are a small company near Stuttgart, in the middle of the Baden-Württemberg industrial belt, and we do this for our own business as well as for clients. Our working languages are German, English, Hindi, Kannada and Tamil. One of the founders is from Bangalore; the other spent two years living there and fifteen years in German industry.
The practical consequence is that the conversation with the German visitor and the conversation inside your own team happen at the same table, without an interpreter in between.
And when a fair contact turns into something that needs a German entity — an address that holds up with the commercial register, a GmbH, a bank account — that is our ordinary work, not a referral.